Everything You Need to Know About ClickFunnels: Pricing and Features Breakdown

Written By Briana

ClickFunnels is a well-known marketing software designed to help entrepreneurs, small business owners, and online marketers create high-converting sales funnels. The platform has gained a strong reputation in the world of online business for its ability to simplify the process of building and launching effective funnels. Whether you sell products, services, or digital offers, ClickFunnels provides tools to automate and optimize your entire sales process from start to finish.

In this article, we’ll break down what ClickFunnels is, who it’s best for, the core features included in each plan, and a detailed explanation of pricing. If you’re considering investing in ClickFunnels or want to understand what you’ll get with each plan, this guide will help you make an informed decision.

What Is ClickFunnels?

ClickFunnels is an all-in-one marketing platform that helps users build sales funnels without needing technical skills. A sales funnel is a step-by-step process that guides a visitor toward a specific action, such as purchasing a product, signing up for a webinar, or booking a consultation.

With ClickFunnels, you can build landing pages, checkout processes, upsells and downsells, email automation, and membership sites. It eliminates the need for a patchwork of tools by offering a centralized solution that covers website creation, email marketing, analytics, and payment integrations.

The platform was founded by Russell Brunson and Todd Dickerson in 2014. Since then, ClickFunnels has helped tens of thousands of entrepreneurs generate billions in sales. It’s widely used by coaches, course creators, consultants, eCommerce businesses, affiliate marketers, and agencies.

Who Is ClickFunnels For?

ClickFunnels is designed for:

  • Entrepreneurs who want to sell physical or digital products online.

  • Coaches and consultants looking to generate leads and schedule appointments.

  • Course creators who need to market and deliver digital training.

  • Agencies that want to offer funnel services to their clients.

  • Affiliate marketers who promote other people’s products and want to maximize conversions.

If you’re trying to grow an online business and need a simple way to guide leads from awareness to purchase, ClickFunnels provides the tools to make that happen.

Key Features of ClickFunnels

ClickFunnels offers a robust suite of tools designed to streamline online selling. While the available features vary depending on your plan, here are some of the most popular capabilities:

1. Funnel Builder

The core feature of ClickFunnels is the visual funnel builder. It allows you to create entire sales funnels using drag-and-drop tools. You can build pages such as opt-ins, thank you pages, order forms, upsells, webinars, and more.

There’s no need to write code or hire a developer. Everything is customizable, and there are templates for almost every use case.

2. Landing Page Templates

ClickFunnels includes hundreds of high-converting templates for different industries and funnel types. You can start with a proven design and customize it to match your brand.

3. A/B Testing

You can split test different versions of your funnel pages to see which performs better. This helps increase conversion rates and optimize your entire funnel over time.

4. Email Automation

With ClickFunnels’ built-in email tool called Follow-Up Funnels (available on higher plans), you can create email sequences that trigger based on user behavior. This is ideal for nurturing leads, sending promotions, or following up with cart abandoners.

5. Membership Sites

You can create password-protected membership areas to deliver courses or exclusive content. This is great for course creators or subscription-based businesses.

6. Integrations

ClickFunnels integrates with major payment processors like Stripe and PayPal. It also connects with popular tools like Mailchimp, ActiveCampaign, Zapier, and more. If your favorite software isn’t listed, you can usually connect it using Zapier or API keys.

7. One-Click Upsells and Downsells

These features allow you to increase the average order value by offering additional products after a customer checks out. This is a proven strategy for boosting revenue without increasing ad spend.

8. Affiliate Management

ClickFunnels comes with a built-in affiliate management system called Backpack (only available on some plans). This lets you create your own affiliate program and recruit people to promote your products.

ClickFunnels Pricing Plans (As of 2025)

ClickFunnels currently offers three main pricing tiers. Each plan has its own features and limitations, so let’s break them down.

1. ClickFunnels Basic – $147/month

This plan is great for beginners who need core funnel-building tools without extras.

Includes:

  • 1 Website

  • 20 Funnels

  • 100 Pages

  • 1 Admin user

  • Up to 10,000 contacts

  • Email support

  • FunnelHub (central dashboard)

  • Funnel analytics

  • Course creation tools

  • Custom domains (up to 3)

  • Drag-and-drop funnel builder

The Basic plan offers a lot of functionality, but it doesn’t include advanced automation or affiliate tools.

2. ClickFunnels Pro – $197/month

The Pro plan adds more functionality, making it a good fit for growing businesses.

Includes everything in Basic, plus:

  • 3 Websites

  • 100 Funnels

  • Unlimited pages

  • 5 Admin users

  • Up to 25,000 contacts

  • Priority support

  • Follow-Up Funnels (email automation)

  • Affiliate management with Backpack

  • Advanced analytics

  • Customer Center (for managing users)

  • Built-in CRM

  • API access

This plan is ideal if you’re running multiple offers, have a small team, and want automation built into your funnel system.

3. ClickFunnels Funnel Hacker – $297/month

The Funnel Hacker plan is the most comprehensive plan and is built for businesses running multiple funnels at scale.

Includes everything in Pro, plus:

  • 10 Websites

  • Unlimited Funnels

  • Unlimited Pages

  • 15 Admin users

  • Up to 200,000 contacts

  • Live chat support

  • VIP customer support

  • Exclusive Funnel Hacker forum and community

This plan is geared toward serious businesses, agencies, or power users who rely on sales funnels as a key part of their revenue model.

Annual Pricing Discounts

ClickFunnels also offers a discounted rate if you pay annually. The savings can be significant:

  • Basic plan annual price: $127/month (billed at $1,524/year)

  • Pro plan annual price: $157/month (billed at $1,884/year)

  • Funnel Hacker annual price: $208/month (billed at $2,496/year)

If you’re committed to using the platform for a year or more, the annual plans are a cost-effective option.

Does ClickFunnels Have a Free Trial?

Yes, ClickFunnels offers a 14-day free trial for all new users. This gives you access to the core features so you can explore the platform before making a financial commitment. You can build your first funnel, test integrations, and get a feel for how the software works.

Keep in mind that you will need to enter your credit card details to activate the trial. If you don’t cancel before the 14 days end, you’ll be automatically billed based on the plan you chose.

Pros and Cons of ClickFunnels

Pros:

  • All-in-one platform for building funnels and marketing online.

  • No coding required.

  • Templates help you launch quickly.

  • Great for beginners and intermediate users.

  • Automation and upsell features increase revenue.

  • Reliable hosting and fast page loads.

  • Active user community and strong support.

Cons:

  • The pricing is higher than some competitors.

  • Learning curve for complete beginners.

  • Limited design flexibility compared to traditional website builders.

  • Some features are only available on higher-tier plans.

Is ClickFunnels Worth the Price?

ClickFunnels isn’t the cheapest funnel builder on the market, but it offers strong value if you’re using it to generate leads, close sales, or automate parts of your marketing. If your business earns more than a few hundred dollars per month from online sales, the software often pays for itself.

For entrepreneurs who need fast, reliable tools without needing a web developer, ClickFunnels delivers. The automation tools, templates, and upsell flows alone can increase your earnings significantly if implemented correctly.

If you're only selling one product or just getting started, the Basic plan gives you enough to launch. If you're scaling or running multiple funnels, the Pro or Funnel Hacker plan will be more suitable.

Final Thoughts

ClickFunnels continues to be one of the most popular tools for building online funnels, and for good reason. Its features make it easy to design, test, and launch profitable campaigns without needing to piece together multiple software tools. With three pricing tiers and a 14-day free trial, there’s flexibility for users at different stages of business.

Whether you’re selling a course, physical product, service, or membership, ClickFunnels provides the infrastructure to convert visitors into paying customers. If you’re serious about digital marketing and want a streamlined way to scale, it’s worth trying out.

Briana
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